Welcome, mall partners

Retailers use Engagement Agents to send their marketing campaigns to the shopping centers where they have stores. You're receiving this kit because you're the marketing contact for one of those centers.

What's in it for you

• Every campaign in one email. Each email has a secure link to the text, dates and images, already sized for your channels.
• Download, then post your way. You download the assets and post them on your own website, social channels and screens, as you do today.
• No chasing. You no longer need to hunt for the right person at each retailer's head office.
• One click to answer. Approve or decline from the same page. No password needed.
• Free for your center. Retailers pay for Engagement Agents. Receiving their campaigns costs you nothing.

How it works

1. A retailer sends a campaign. You get an email from them, through Engagement Agents.
2. You click the secure link in the email. It opens your own page for that campaign.
3. You download the images and copy the text.
4. You approve (and pick your channels) or decline (and give a reason).
5. You post the campaign on your own channels, on or after the Post no earlier than date.

Who this kit is for

Start here: read Part I and Part II. That's all most contacts need.

See also

What our emails are

What it does. Every message from us is about a retailer in your center and what they'd like you to do next.

The emails you'll get

Some emails say Notification Only instead of Action Required. Those are for your information. There's nothing to approve.

Steps

1. Open the email. The subject shows what's happened (NEW, REMINDER, CHANGE or REMOVE), the campaign number and the retailer. The email also shows the headline and To be posted no earlier than [date].

2. Click Click here to securely access the content and images. It opens your own page for that campaign. No password needed. The email asks you to press Approve if you are able to post/schedule posting our campaign on your marketing channels, or Decline if you are unable to post.

3. Download the assets and answer there (see Download the assets and Approve or decline).

Tips

• Campaign emails come from the retailer's marketing contact, with an @mail.engagementagents.com address. To reply to the retailer, just hit Reply. Our support team also sees replies, so we can help.
• The bottom of each email shows the centers and channels you're the contact for, and who else at your center got the same email.
• If a campaign stays unanswered, you'll get reminders on a schedule the retailer sets. Approving or declining stops them; Snooze pauses them.

See also

Make sure our emails reach you

What it does. Keeps retailer campaigns out of your junk folder, so you never miss a request.

Steps

1. Open your email program's junk or spam settings and find Safe senders (or Allowed senders).
2. Add @mail.engagementagents.com and @engagementagents.com. If a retailer's campaign emails come from their own domain, add that too.
3. Save. If your IT team manages email filters, forward them this page.

If something goes wrong

See also

Your landing page

What it does. One secure page lists every campaign, job post and memo waiting for your center. No password needed.

▶ Video: Mall landing and approval pages · Watch the video

Watch the video: Mall landing and approval pages
https://guides.engagementagents.com/malls/videos/slot32.mp4

Steps

1. Click your landing page link (for example in your Added as a Contact email).
2. Use the tabs: All, marketing campaigns, job posts and mall memos.
3. Check the Action Needed column for each item, then click Review to open it.

What you'll see. Each item disappears from your list once it's answered.

Tips

• Bookmark your landing page. It's the fastest way to clear everything at once.
• Your link is personal. Please don't forward it; ask us to add a colleague instead.

See also

Download the assets

What it does. Each campaign email links to a secure page with everything you need to post it: the text, the dates and the images in your sizes.

Steps

1. Open the link in the email. Click Click here to securely access the content and images. The page opens for you straight away.

2. Check the dates. Post no earlier than is the first day you can post. The page also shows when the campaign ends.
3. Read Campaign Channels. It lists the channels where the retailer would like the campaign promoted.
4. Download the images. Under Image Set, pick JPG or PNG next to Download all as:, then click Download All. To get just one image, click Download under it. Click any image to preview it.
5. Copy the text. Copy the Headline and Description. Check the label next to the text. Use as Provided means post it word for word. Can Be Adapted means you can tweak it for your channels. Requires Approval if Updated means ask the retailer first, by replying to the campaign email.
6. Read Notes to malls and any Attachments, if there are some.

What you'll see. Your files download to your computer, ready to post. Nothing is posted for you.

Tips

• Images arrive in the sizes you gave us. Need another size? Decline with Requirements missing/details incorrect/different image sizes required, or email support@engagementagents.com.
• Changed campaigns that only need your attention, not a new answer, are marked Notification Only.

See also

Approve or decline

What it does. Tells the retailer, straight away, whether you'll post their campaign.

Steps

1. On the campaign page, find your center. If you look after more than one, tick the ones you're answering for.
2. To approve: click Approve. Under Select the channels where you will post this campaign., tick your channels and set the post date for each (or tick Use same post date for all channels). Then click Confirm Approval.
3. To decline: click Decline, then choose a reason: Incorrect Details; Requirements missing/details incorrect/different image sizes required; Store doesn't exist (e.g. store closed or not opened yet); or Other, and tell the retailer more in the box below it.
4. Not ready yet? Click Snooze and pick For 3 days, For a week, Select specific date or Until campaign post date. You'll see Reminders snoozed.

What you'll see. Your answer goes straight to the retailer, and the reminders stop. Approved a few channels and want to add more later? Click Approve More Channels.

Tips

• A quick decline with a clear reason helps the retailer more than no answer. Your reason goes straight to their marketing team.
• Store not in your center? Choose Store doesn't exist. We'll update our records.
• Have a question for the retailer? Reply to the campaign email.

See also

Job posts and mall memos

What it does. Retailers also send job posts (recruitment campaigns) and short memos, for example about store hours or a renovation.

Steps

1. Open the item from its email or your landing page.
2. Job post: download the assets, then approve or decline, just like a campaign.
3. Mall memo: read it. If it asks questions, click Answer Questions, answer them and submit.

What you'll see. If a memo is cancelled, you'll see This memo has been cancelled. No further action is needed.

See also

Changed or cancelled campaigns

What it does. Retailers sometimes update, end or cancel a campaign after you've answered. You'll get an email, and the page tells you what to do.

Steps

1. Changed (CHANGE email): open the link. The page shows what changed and why. Download the new assets, update what you've already posted, then click Approve to confirm the changes are made (or Decline if you can't). If you see Hold up! A change has occurred while the page is open, it has just reloaded with the latest version.

2. Removed (URGENT: REMOVE email): take the campaign down from your channels, open the link, then click Confirm Deletion. If it was already ended or cancelled, the page says This campaign has ended or This campaign has been cancelled.

If something goes wrong

See also

How quickly to answer

What it does. Explains why a timely answer matters, for the retailer and for your center.

• Retailers plan their campaigns around your answer, so please reply as soon as you can, and always before the Post no earlier than date.
• Retailers see which centers approve and which decline. Quick, clear answers make your center easy to work with.
• Can't decide yet? Click Snooze to pause reminders, or reply to the email with your question.
• Going away? Tell us your dates and a colleague (see Out-of-office replies that help).

See also

Post on your own channels

What it does. Engagement Agents delivers the campaign to you. You post it on your center's own channels, with your own tools.

Steps

1. Download the images and copy the text (see Download the assets).
2. Approve the campaign, with the channels and post dates you'll use (see Approve or decline).
3. In your own website, social or screen tools, schedule or post the campaign on or after the Post no earlier than date.
4. Take it down when it ends, or when you get an URGENT: REMOVE email. Then click Confirm Deletion on the campaign page.

The Action Needed column on your landing page

Tips

• Approve before you post, so the retailer knows it's coming and on which channels.
• Want campaigns to reach your website automatically instead? See Automatic posting.

See also

Confirm a campaign is live

What it does. Retailers like to know where their campaign is showing. Your approval, with its channels and dates, tells them.

Steps

1. Approve the campaign with the channels and post dates you'll use.
2. When it's live, keep a link (website, social post) or a photo (in-mall screens).
3. If the retailer asks for proof of posting, reply to their campaign email with that link or photo.

See also

Keep your contact details current

What it does. You can send us changes to your center's details through a secure form. Our team checks them before they're applied.

Steps

1. Use the mall details link from your landing page or our emails, or email support@engagementagents.com.
2. Change the marketing contact, email address or anyone else who should get campaigns.
3. Submit the form. We'll confirm once the change is made.

Tips

• Leaving your role? Name your replacement in the form, or email support@engagementagents.com with their name and email. Campaigns follow the new person straight away.

See also

Out-of-office replies that help

What it does. A good out-of-office reply gives retailers a date and a colleague, so campaigns don't wait.

Steps

1. Add your return date and a colleague's name and email to your out-of-office reply. You can copy the sample below.
2. For longer absences, email support@engagementagents.com with your dates. We can send requests to your colleague, or pause them, while you're away.

Subject: Away until [date]

Thanks for your email. I'm away until [date].

For campaigns and marketing requests, please contact [colleague name], [colleague email], who is covering for me.

[Your name], [Your title], [Center name]

See also

Your channels and image sizes

What it does. Tell us once where you can post (website, social, in-mall screens and so on) and the image sizes you need. Every retailer's campaign then arrives ready for those channels.

Steps

1. Use the channels link from your landing page or our emails, or email support@engagementagents.com.
2. Tick the channels you use, and tell us the width and height for each image size you need.
3. Submit it. We'll confirm, and new campaigns will arrive in those sizes.

Tips

• Images that don't fit are a common reason to decline. Keeping these sizes current fixes that for every retailer at once.

See also

Sign in

What it does. Sign in with your email address and password to reach your Dashboard.

When to use it. Every session. If you have forgotten your password, click Forgot password? on the sign-in page. If you have no account yet, email team@engagementagents.com and we'll create one (see Add users and set what they can do).

Before you start. You need an active user account created by our team.

▶ Video: Signing in · Watch the video

Watch the video: Signing in
https://guides.engagementagents.com/malls/videos/slot01.mp4

Steps

1. Go to app.engagementagents.com. The Welcome Back! screen appears ("Please sign in to access Engagement Agents").

app.engagementagents.com/auth/sign-in

2. Enter your Email address.
3. Enter your Password (6 or more characters).
4. Click Sign in. The button shows Sign in… while it works.
5. If EA detects unusual activity, you are sent to Unusual sign-in activity.

What you'll see. You land on the Dashboard calendar (Use the Dashboard calendar).

Tips

• Forgot your password? Click Forgot password? on the sign-in page and follow the email, or contact team@engagementagents.com.
• Bookmark the sign-in page. Do not bookmark an internal page, because it redirects to sign-in when your session ends.
• Passwords need at least 6 characters.

If something goes wrong

See also

Check your notifications

What it does. The bell opens a drawer of platform notices: deadlines, holidays, opportunities, report updates and admin messages.

When to use it. Check it daily, especially before planning holiday campaigns.

▶ Video: Check your notifications · Watch the video

Watch the video: Check your notifications
https://guides.engagementagents.com/malls/videos/slot51.mp4

Steps

1. Click the Notifications bell. The badge shows your unread count.
2. Choose a tab: All, Global, Deadline, Holiday, Opportunities, Report updates or Admin.

app.engagementagents.com/

3. Open a notice to read it.
4. Click Dismiss all to clear the drawer. When it is empty you will see You're all caught up!

What you'll see. You are up to date on deadlines and opportunities.

Tips

• Deadline and Holiday notices are created by EA (Post platform notices). They tell you when malls stop accepting holiday content.
• Opportunities shows mall-offered free or paid placements (see Part VIII, Incoming Opportunities).

If something goes wrong

Good to know. The notifications drawer groups messages by tab, such as Global, Deadline, Holiday and Opportunities, so you can focus on what matters today.

Update your profile, emails and password

What it does. Keep your name, photo and signature current, control which platform emails you receive, set out-of-office forwarding, and change your password.

When to use it. During onboarding, before a vacation, or when you get too many (or too few) emails.

▶ Video: Update your profile, emails and password · Watch the video

Watch the video: Update your profile, emails and password
https://guides.engagementagents.com/malls/videos/slot04.mp4

Steps

A. Profile

1. Click your profile picture at the bottom of the left menu, then Profile.
2. Under Basic Info, update your details. Click Upload Avatar / Upload Photo for your photo and Upload Signature for your email signature.
3. Click Save changes.

app.engagementagents.com/settings/profile

B. Email preferences

1. Open Account → Preferences. The page is titled Email Preferences.
2. Out of Office: switch it on and choose Redirect To (a colleague). Redirect To is required when Out of Office is on.
3. Ignore/Drop Auto-Responses: stops mall auto-replies from cluttering your inbox.
4. Under Receive Emails / Email Templates, choose for each email type: - Send to Me - Platform Only (no email; visible in the app only) - Include Others, adding people with Include in CC or Include in BCC (use Search Users)
5. Click Save.

app.engagementagents.com/settings/preferences

C. Change password

1. Open Account → Security.
2. Enter New Password and Confirm Password, then click Save.

What you'll see. Your settings take effect immediately.

Tips

• Before a vacation, turn on Out of Office with a Redirect To colleague. That keeps mall declines from going unanswered.
• Use Include in CC to keep your district managers informed without forwarding every email.

If something goes wrong

Your center's campaign calendar

What it does. With a login, you see the campaigns for your center on a calendar. Nothing is posted from the portal. You still download the assets and post on your own channels.

▶ Video: Use the Dashboard calendar · Watch the video

Watch the video: Use the Dashboard calendar
https://guides.engagementagents.com/malls/videos/slot06.mp4

Steps

1. Sign in at app.engagementagents.com (see Sign in).
2. Open the Dashboard to see the month's campaigns for your center on a calendar.
3. To download and answer a campaign, use the secure link in its email, as in Part II.

app.engagementagents.com/

See also

Why automate

What it does. Normally you download each campaign and post it yourself. If your center gets a lot of them, your website or app can pull them from us automatically instead.

Two ways to do it

• Our public API. Your web team connects your website or app to us (see Our public API).
• An integration partner. If your center uses a mall platform we work with, campaigns can go into it for your team to approve there (see Integration partners).

It's optional. You can keep using our emails and secure links as you do today.

See also

Our public API

What it does. A read-only data feed. Your website or app asks our API for your center's current and upcoming campaigns, and gets back the headline, description, images, dates and store for each one. Only live campaigns are returned.

Full guide: Engagement Agents API documentation

Steps

1. Email support@engagementagents.com and ask for API access for your center.
2. Your developer builds and tests with a test key we provide. The test address and full details are in the API guide we send with your key. Keep your key private: store it on your server, never in website code, and tell support@engagementagents.com right away if it's exposed.
3. When you're ready to go live, we issue a separate live key.
4. Each request names the image size to return, for example imageSize=1080x1080. It must be one of the sizes set up for your center (see Your channels and image sizes).
5. Campaigns can be filtered by type: Sales, Events, New Arrivals and Loyalty. Results come 50 to a page by default (up to 100).

Good to know

• Pulling a campaign counts as posting it. When the API returns a campaign, we record it as approved for your Mobile Site/Website channel. So only call the API when you're about to show the results, not for link previews or uptime checks.
• You decide what goes live. Connect the feed straight to your deals page and campaigns show up automatically. Or pull them into your own system first, so your team can review them before they're shown. The second way takes a little more work from your web team.
• The limit is 1,000 requests a minute per key. The guide explains how to handle it.
• Only active and upcoming campaigns approved for the web channel are returned.
• Text and images can come in more than one language.

See also

Integration partners

What it does. If your center already uses a mall platform, retailer campaigns may be able to go straight into it. Your team then approves and publishes them there, as with any tenant submission.

Steps

1. Email support@engagementagents.com with the name of the platform you use.
2. We'll tell you what's possible and what we need from you.

See also

Tenant introductions

What it does. Some tenants still send you campaigns by hand, or not at all. When their head office connects with Engagement Agents, their campaigns reach you complete, in your sizes and on time. A short note from you is the best way to start. It takes about 30 minutes.

What stays the same. Your website, social channels, screens and any mall platform you use don't change. You still choose what to post, and tenants don't bypass your marketing team.

Steps

1. Pick your priority tenants. List the tenants whose missing campaigns hurt your website and channels most. Ten to twenty is a good start. Ask us first, and we'll tell you which of your tenants are already connected.
2. Send the introduction. Copy the sample below, add your details, and send it to each tenant's head-office marketing contact. Copy support@engagementagents.com.
3. Hand off. We contact the tenant, confirm which campaigns and stores fit, and collect what we need.
4. Receive and post. Their campaigns then reach you as emails with secure links, like every other campaign.

What tenants send us: campaign text, dates, links and images; their store locations, including the one at your center; and a head-office marketing contact for future campaigns.

Subject: Connecting your campaigns with [Center name]

Hello [Name],

I'm reaching out from [Center name]. We work with Engagement Agents so tenant campaigns reach our marketing team complete, on time and in the right sizes for our website, social channels and in-mall screens.

Connecting is simple. Send Engagement Agents your approved campaign text, dates, images and the stores taking part, once. They prepare each campaign for every center where you have a store, and send it to us to review and post on our own channels.

To get started, reply to this email and copy support@engagementagents.com.

We'd love to feature your next promotion.

[Your name], [Your title], [Center name]

Other subject lines you can use: Engagement Agents connection guide for [Center name] · Campaign support for [Center name]

See also

Frequently asked questions

Do I need a login? No. Every email has a secure link that opens your page straight away. Logins are optional, for Mall Users and Mall Admins.

Do I post campaigns in Engagement Agents? No. You download the assets from the secure link and post them on your own channels. Engagement Agents only delivers them, and records your answer.

Does it cost my center anything? No. Retailers pay for Engagement Agents.

Can I get the images in another size? Yes. Decline with Requirements missing/details incorrect/different image sizes required, or reply to the email, and tell us the sizes you need.

How do I ask the retailer a question? Hit Reply on the campaign email. It goes to the retailer's marketing team.

Can I forward a request to a colleague? Please don't forward your personal link. Tell us who should receive campaigns and we'll add them.

A store isn't in our center. What do I do? Decline the campaign and say so. We'll update our records.

I can't post something by its start date. Approve with the post date you can manage, or decline with Other and tell the retailer the date you can post.

Who do I contact? Email support@engagementagents.com.

See also

Messages you might see

See also

Get help

Email us: support@engagementagents.com.

Tell us: your center's name, the retailer and the campaign name, and what you see.

See also